Two Important Secrets for Successful Business Women Who Want to Grow and Advance

The current business climate is making it tough on everyone. The state of affairs is compounded for successful business women who still feel impacted by lack of opportunities based upon their gender. But the reality is that we have limited control over the business conditions or these gender disparities. Female leaders alone can’t grow the economy alone or fix diversity problems.

They can complain and get side-tracked or maybe take a different look at the problems. To start turning these concerns into opportunities for success. The challenges are real but we wonder if sometimes our reactions to such events tend to be more significant and do more to hold us back than anything else.

Even in the best of times, corporate women or women CEOs in particular face many common obstacles such as poor work-life integration, lower self-confidence to advance themselves and limited organizational help and support to help them be more successful.

Strengths

Female leaders tend to be much more restrained than men when it comes to self-promotion. But the reality is to be successful, the right amount and type of self-promotion is critical. And who will do it if they don’t do it for themselves? You certainly do not want to (and should not) go unnoticed for your efforts. And while you can’t change overnight, there are a few ways for women leaders to develop the self-confidence to push through this challenge.

The first step is an honest evaluation of what you do well and what you don’t do well. If you are like most successful business women the evidence is there that you have done some things well to get you to where you are. Why did your successes occur? What did you do well? How could you replicate them? Take a look at your curriculum vitae to determine how your experiences helped created who you are. Once you have a better understanding of your background in the right context, you may start to view your experiences in a better light.

By focusing on your successes you’ll begin to approach each day in a position of strength and view challenges as a new opportunity to learn. Your work will improve, your confidence is likely to grow and your ability to self-promote yourself in the right way will grow too. Not something that will happen overnight, but with a daily commitment, perhaps a verbal affirmation recited daily, the changes will become apparent to you and everyone that you work with.

Work-life integration

Most successful business women (and men) struggle with work-life integration. We’ve given up calling it work-life balance because there is no such thing. It’s in truth how can you successfully mix all the various aspects of your life – work, family and leisure to feel successful and achieve your goals and aspirations. The first step we recommend for female leaders is just to sit down and rank your priorities. Look at how you typically spend most of your days. What do you enjoy the most? The least? These questions and their answers will offer some important clues as to what your priorities have been and could be going forward.

Then ask yourself – Do I feel energized most of the time. If so, your priorities are likely right on. If you don’t feel energized than you may not have the right priorities. Your lack of effective integration of your work, life, family and leisure is not positively impacting your life.

Once you have answered these questions, you should spend some time to lay out a realistic plan for yourself. You may not like the answers or wish that they were different, but you may not have any other choice. Living in this situation is not an effective long-term outline for anyone. Unchecked it could lead to split up, health issues, poor relations, lack of advancement and even termination.

The barriers are there and significant. Things are changing but at a glacial rate. You can sit back and wait or take matters into your own hands. Developing the self-confidence to promote yourself and having positive energy from a workable and supportive work-life integration can propel to you to career heights and business success that you never dreamed about. Good luck getting there and joining the ranks of the growing number of women CEOs and corporate women who are getting there.

Successful Business Career Building Flows from Building a Successful Business

Successful business career building goes hand in hand with successful business building. Research and analysis demonstrate that four key elements underpin highly successful businesses. Top performing business people know how critical it is for them to pay careful attention to these four fundamental elements from inception through the lifetime of their business.

Regardless of whether the business is a multi-national corporation or a sole proprietorship, these four key elements must be present and properly formulated to ensure their business success. Just as when building a house, whether it is a luxury home or a small cottage, we pay careful attention to the picture in our mind’s eye of the end result that we want, so it is with creating a business. The key undamentals apply.

The four key elements that underpin highly successful businesses and business careers are:

Element One – Clearly Articulated Mission, Vision & Values

Successful businesses have well thought through and clearly articulated Mission, Vision and Values statements. These statements are the visible expression of the “heart and soul” of the business. They point to the business’s aspirations in all of its activities and the way its people are expected to conduct their affairs in relation to each other and to customers. This vital element aligns strategy with leadership and customers.

The words in these statements are not mere platitudes that hang on an office wall for decorative purposes. Successful businesses use these shared understandings to capture the purpose, direction and expectations of how their business is to be conducted. When implemented correctly, they create value-based, dynamic, customer-focused cultures that deliver excellence across the board.

People in high performing, successful companies live their Mission, Vision and Values and drive them into the very fabric of everything that their organization says and does.

Element Two – Strategy Formulation & Business Planning

Strategy formulation is the framework of choices that successful businesses implement to achieve their Mission and Vision. Strategic thinking ensures leaders understand the nature of the business that they are in and precisely where they are headed.

Once they have decided the critical issues that need to be addressed through this process, they create the Strategic Business Plan. This plan ensures that the business is built and operates in the manner that was envisaged and intended.

Element Three – Leadership Development

Successful businesses develop their leaders in a particular way. They ensure that their personal business career building and development is aligned to the Mission, Vision and Values of the organization, that it is part of the strategic agenda and that it focuses on customer need.

As a result of this type of leadership development, leaders in successful businesses are highly self-aware. They are conscious of the impact that they are having on others, and they get results. Such leaders continually build the business and the people around them for the future.

Element Four – Common Tools for Problem Resolution & Decision-Making

Successful businesses adopt common and systematic thinking processes and tools that can be used across the three streams of thinking in organizational life, namely strategy, operations and continuous improvement.

Having a common set of thinking tools that are used by everyone in an organization builds speed in the flow of information and ensures that problems, issues of concern and decisions are visible, rational, collaborative, traceable and conscious. Because they have these tool sets and processes in place, successful businesses think quickly, adapt and innovate.

So, in summary, all successful business career building begins with building a successful business. The four fundamental elements that must be in place for a successful business are:

– Mission, Vision and Values – a shared view of the purpose of the business.

– Strategy Formulation – understanding the nature and direction of the business.

– Leadership Development – building for the future of the business.

– Problem Resolution and Decision-Making Capabilities – building effectiveness and speed into the thinking and decision-making of the business.

Online Marketing Presence – Key Strategy to Lay the Foundation and Build a Successful Business

Most of us think that it is not possible to build a successful business over internet without quitting their regular job. Fortunately, this is not true and the reality is that it is absolutely possible to create an online marketing presence while working. But the most important thing here is that before establishing an internet business; you must give yourself at least a year for getting online exposure. Once you have done it, you are all set to lay down the foundation of your internet venture. It is essential to be online in order to get success in the virtual world or you will have to struggle too much. So, keep on reading this article to know more about how to build a successful business and online marketing presence.

The very first step for starting is to establish your own business instead of becoming a reseller. Take some simple steps like jumping into services instead of manufacturing, starting at a local level instead of national or international. Do everything step by step and do not try to make big leaps just in beginning. The reason behind it is that it will help you get ready for a bigger campaign in future. Moreover, your competitors would not realize that you are coming to hit them. To make your online marketing presence, you must lay down its foundation on Google. So, follow these directions to do it in a right way.

1. Never choose a company name after your own name. Instead, select a name according to your business and follow the similar fashion for picking the domain name too. It is important because if you will pick the domain after your own name, it will be difficult to bring traffic on your site and hence more time will be taken to build a successful business online. It is always better to use.com domains, as these are the most common one. Try to keep the domain name shorter so that Google can recognize it and people can remember it.

2. Use proper keywords. To brand your company on Google, start with long tail keywords that include at least 4 to 5 words. For example, if your targeted keyword is “mountain tours” or “climbing tours” and your company is based in California, you can consider starting with “California mountain climbing tours” or “California guided mountain tours” or something similar. Once you have established your online marketing presence on these keywords, you can jump for shorter keywords.

3. Gaining backlinks is another important step of building a successful business. If you are not much familiar with this, take help from hundreds of articles and resources available on internet. Once you get acquainted with enough knowledge, gradually start the process of link building. The best way to do is to submit your website to major web directories. Yahoo and Business.com are one of the best known web directories. Then establish a blog and make frequent but informative posts on it. Finally move on to article writing and submit them to huge article directories like Ezine. Make sure that your articles are perfectly written and proofread before submission.

4. Keep a track of your page rank. Once you are done with all above activities, your site traffic will being to increase and your Google page rank will jump high. As your site will get popular, more and more number of people will start contacting you through the website, which is extremely important.
It is not as easy as you will always face some hurdles in the beginning. But do not worry as this is a part of every business. So, take correct steps towards establishing a foundation of your online marketing presence and build a successful business in virtual world.

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